Faculty

Paula Berardinelli
James L. Burrow
Diane D. Chapman
Don L. Martin
Darryl D. McGraw
Brad Mehlenbacher
Tony O'Driscoll
Saundra W. Williams

James L. Burrow

Research Associate Professor
Training and Development Program

james_burrow@ncsu.edu

Background

Dr. Jim Burrow received his B.A. and M.A. degrees from the University of Northern Iowa majoring in Marketing and Marketing (distributive) Education. He completed his Ph.D. at the University of Nebraska with major study in marketing education and concentrations in marketing and adult education. He has held faculty appointments in marketing, marketing education, human resources development, and training and development at the University of Northern Iowa, the University of Wisconsin-Madison, The University of Nebraska-Lincoln, and N.C. State University.

Outside of education he has been employed in food processing and sales and has extensive consulting experiences with manufacturers, retail organizations, universities and government agencies. He has been director or co-director of nearly 20 research and development projects obtaining funding of over $500,000. He is the author or co-author of four texts in marketing and business and a professional reference in evaluating adult education and training programs as well as numerous book chapters, monographs, and journal articles focused on business strategy, performance improvement, and training evaluation.

As the former Program Coordinator, Dr. Burrow was responsible over the fifteen years he spent as a full-time faculty member for expanding the Training and Development curriculum from two courses to a comprehensive masters and doctoral curriculum with specializations in Assessment and Evaluation and Technology. He also led the development of distance education for the program using cable television, videotape, two-way audio and video instruction, and the Internet. Those efforts culminated in the fully-distance delivered MEd curriculum, T & D Online.

Dr. Burrow retired from NC State in 2003 and currently serves as an adjunct research associate professor in the program. He has an active consulting practice and continues as author of several business and marketing textbooks.

Teaching

Dr. Burrow’s teaching interests include:

EAC 582 Organization and Operation of Training and Development Programs
EAC 584 Evaluating Training Transfer and Effectiveness
EAC 586 Methods and Techniques of Training and Development
EAC 589 Marketing of Education and Training Programs

Research

Current research interests are developing models for assessing the transfer of training to the job and the value of training to the organization.

Selected Publications

Eggland, S., Dlabay, L., & Burrow, J. (2003) Introduction to Business, 5th edition. Mason, OH: South-Western Educational Publishing/Thomson Learning

Burrow, J. & Berardinelli, P. (2003) “Systematic performance improvement - refining the space between learning and results,” The Journal of Workplace Learning. 15(1), 6-13.

Burrow, J. (2002) Marketing. Mason, OH: South-Western Educational Publishing/ Thomson Learning

Burrow, J. Completing level three evaluations. In Pisckurich, G., ed. (2002) The AMA Handbook of E-Learning: Effective Design, Implementation, and Technology Solutions. New York: AMACOM

Everard, K. & Burrow, J. (2001) Business Principles and Management, 11th edition. Cincinnati: South-Western Educational Publishing/Thomson Learning

Williams, S. & Burrow J. Elements of an introduction chapter. In Farmer, E. and Rojewski, J., eds. (2001) Research pathways: Writing professional papers, theses, and dissertations in academic and technical education. Lanham, MD: University Press of America, Inc.

Burrow, J. & Glass, J. (2001) “Teaching gerontology through distance education: What we have learned,” Educational Gerontology. 27( 3), 681-696.

Ristau, R., Eggland, S., Dlabay, L., & Burrow, J. (2000). Introduction to Business (4th ed.) Cincinnati: South-Western Publishing Co.

Vella, J., Berardinelli, P., & Burrow, J. (1998). How do they know: Evaluating adult learning. San Francisco: Jossey-Bass.

Burrow. J. (1997) Book review—“Gerontographics: Life stage segmentation for marketing strategy development,” Educational Gerontology. Vol. 23, No. 5, pp. 490-491.

Everard, K., & Burrow, J. (1996). Business principles and management (10th ed.) Cincinnati: South-Western Publishing Co., 1996.

Burrow, J., & Eggland, S. (1995). Marketing: Foundations and functions. Cincinnati: Southwestern Publishing Co.

Berardinelli, P., Burrow, J., & Dillon-Jones, L. (1995, Spring) "Theory building: The impact of management training." Human Resource Development Quarterly. Vol. 6, No. 1, pp. 79-90.

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